The Challenge
Old Havana Café was opening its doors in late December 2025 with a strong product —but no community following and no online presence. They needed a website, social media strategy, and a system to engage potential customers digitally. The goal: build visibility, drive foot traffic, and create a connected online community before and after the grand opening.
The Approach
I built Old Havana Café’s digital presence from the ground up, managing every aspect of their online strategy and backend systems:
Website & SEO
Launched the website in October 2025, featuring menu details and email signup
Optimized for SEO and Google indexing to capture local search traffic
Grew website traffic to 6,500 monthly visitors
Social Media Management
Created and launched TikTok, Instagram, and Facebook accounts from zero
Developed a consistent posting cadence, established the brand voice, and managed community engagement
Grew Instagram to 592 followers, Facebook to 375, and TikTok engagement steadily rising
Responded to comments and DMs personally, turning online conversations into in-store visits
Email Marketing
Built an email subscriber list and send weekly newsletters to engage followers
Emails introduced specials, updates, and curated content aligned with the café’s brand
Content Strategy & Operations
Designed all social content, captions, and graphics
Set up systems the café now uses to maintain posting cadence and brand consistency
Used analytics to optimize content for engagement and in-store conversion
The Results
From scratch, Old Havana Café went live digitally with measurable impact:
Website traffic: 6,500 monthly visitors
Social media growth: Instagram 592 followers, Facebook 375, TikTok building steadily
High engagement: Comments and DMs frequently converted to in-store visits
Sales impact: Specials consistently sold out; grand opening fully booked
Community impact: Customers regularly mention seeing the café online before visiting
By combining strategy, operations, and creative execution, the café’s online presence became a reliable driver of awareness, foot traffic, and customer loyalty from day one.
The Takeaway
This project demonstrates the value of building a digital presence from scratch with a clear strategy, consistent execution, and operational systems. From website launch to social engagement and weekly email newsletters, Old Havana Café now has a fully connected, high-performing online presence—and that’s the kind of transformation I bring to every client.